Michel Abou RjailyArt Direction & Visualization
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Brampton, Ontario · 38′ and 42′ detached homes

Classic Drive

BILD 2025 · Best Interior RenderingBILD 2025 · Best Home Design

Developer: Branthaven · Produced at Pureblink

27.5%of homes sold before public launch
Detached home elevation in morning light
My role

Built the CG pipeline and led art direction, camera, lighting and materials, post-production and client presentations, coordinating internal and outsourced artists.

Challenge

A high volume of images, many artists working at once, and a tight launch date, with real risk of the series looking inconsistent.

What I built
  • Standard camera templates
  • A shared post-production framework
  • Modular landscape presets
  • Guidelines for outsourced artists

One system, many elevations

Elevation variation 1Elevation variation 2Elevation variation 3Elevation variation 4 Elevation variation 5Elevation variation 6Elevation variation 7Elevation variation 8

I established a shared framework for camera positions, lighting, landscape assets and design, and post-production. This gave the team a consistent foundation while accommodating each home’s architectural differences.

The images shown are a selection from the larger elevation series, produced entirely through conventional rendering, without AI.