Everstone

Case study · AI-assisted marketing campaign

Character · stills · film

Cachet Homes · Produced at Pureblink

An AI-assisted campaign for Everstone by Cachet Homes, developed from client-approved characters into storyboard-led imagery and motion set in Elora.

Everstone · Final campaign film · Produced at Pureblink for Cachet Homes. Final editing and assembly by a separate video specialist.

My contribution

I developed the AI-generated characters through client approval, produced still images set in Elora against an evolving storyboard, and animated those images using Kling and Seedance. My work supplied a substantial portion of the material used in the final campaign video, which was edited and assembled by a separate video specialist. The scenes presented here are a selection from my broader contribution to the campaign.

Developer: Cachet Homes
Production studio: Pureblink
My work: Character development, still-image production and animation
Final edit & assembly: Separate video specialist

01 / Character development

A client-approved cast

The two final characters were created entirely with AI and approved by the client. We then produced video references from them for use in Kling and Seedance as the campaign moved into film production.

Female character

View character sheet & video reference

Character reference sheet · Front & profile

Video reference · Kling & Seedance

Male character

View character sheet & video reference

Character reference sheet · Multiple views

Video reference · Kling & Seedance

02 / Storyboard to stills

Toward Elora

Scene 14 follows the couple cycling toward Elora. The storyboard frame establishes the moment; my produced still translates it into the campaign imagery before animation.

Scene 14 storyboard: a couple cycling along a tree-lined lane — 01 / Storyboard frame

Produced scene still of the Everstone couple cycling toward Elora — 02 / My produced still

03 / My animation · Scene 14

03 / Stills to motion

Selected scenes, brought to life

These selected sequences show part of my wider still-image and animation work for the campaign, from a walk in the park to shared moments in the kitchen.

Scene 18 / Park

A walk through the park

The woman walks with her son and dog through the park. This selected scene traces the progression from storyboard frame to my produced still and animation.

Storyboard frame for the mother and son park scene — 01 / Storyboard frame · Scene 18

Everstone woman and her son with their dog in a sunlit park — 02 / My produced still · Scene 18

03 / My animation · Scene 18 / 1080p

Scene 25 / Kitchen

Shared moments in the kitchen

Preparing the salad

My animation · Preparing the salad

A closer view

My animation · A closer view

Opening the wine

My animation · Opening the wine

Scene 30 / A production challenge

Guiding handwriting in motion

AI-generated handwriting can be difficult to control. I prepared the scene with a branded postcard, a partially written message, and her hand positioned to continue writing.

Using an AI language model, I developed a detailed video prompt to guide how the writing continued.

Everstone branded postcard with a partially written message and a hand positioned to continue writing — Prepared still · Branding, partial message & hand position

Animated handwriting · Scene 30

Build the scenePostcard, desk setting and client branding.
Prepare the writingPartial message and the hand at its starting position.
Direct the motionA specific video prompt developed using LLMs.

04 / Final production

From my sequences to the final campaign

My contribution covered character development through client approval, storyboard-led still imagery and animation. A separate video specialist edited and assembled the final production, using a substantial portion of that material.

Watch the finished campaign ↑