Michel Abou RjailyArt Direction & Visualization
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Blue Mountain, Ontario · Hospitality resort

Freed Blue Mountain

Marketing film · TV commercial

Developer: Freed Developments · Architecture: B+H Architects · Interior Design: DesignAgency · Produced at Pureblink

Aerial view of the resort with ski hills behind
My role

Art direction, camera, drone shoot planning, lighting, animation, post-production and client presentations.

Challenge

High-end marketing imagery and TV commercial assets on compressed deadlines, while the design was still changing.

How
  • Modular, reusable assets
  • Images and film produced in parallel
  • Early AI tools for speed
  • One lighting look across every deliverable
Blue Mountain · Campaign clip · 15 seconds